Sponsor Relationships

CFAR embraces a slightly different approach to seeking financial support.  The traditional running community model solicits one-time donations and sponsorships for events in exchange for donor recognition on event shirts.  The effectiveness of these “rubber billboards” (i.e. event shirt) has always been suspect.

CFAR seeks to foster long-term relationships with its financial supporters.  To this end, it has designed a web site intended to not only broadcast running specific information, but to do it in a way that showcases its prominent financial supporters or Underwriters.

Working closely with Cermak Technologies, CFAR has designed a “Financial Supporter Slideshow” that showcases a Sponsor’s name, logo and/or message.  Slides change every 3-seconds in a dedicated 1” x 4” “slideshow” area appearing on each web page.

The result is incredibly strong passive marketing.  As viewers move through the site, they are met with the “Financial Supporter Slideshow” that quietly, but effectively, gets the Sponsor’s name, logo and/or message out to the viewer.

No more shotgun advertising. Deliver your name, logo or message to our web site viewers approximately every three seconds, 24/7!  Wow, and you thought we were just a bunch of running groupies in safety green shirts.

Financial Support Levels, Recognition and Terms

Primary Underwriter

  • Primary event naming opportunity (i.e. CFAR’s “Mad Anthony Half” underwritten
    by “ABC Business”)
  • Featured on the “Underwriter Slideshow”
  • Featured on all event shirts
  • Premier sponsor logo placement on Sponsor web page with link to Underwriter’s web site
  • Premier sponsor logo placement on all event and programming correspondence
  • Race packet promo inserts (i.e. coupons, key chains, pens, trinkets etc.)
  • Term:  12-months, with first right-of-refusal for subsequent terms

Associate Underwriter

  • Featured on the “Underwriter Slideshow”
  • Featured on all event shirts
  • Prominent sponsor logo placement on Sponsor web page with link to Underwriter’s web site
  • Prominent sponsor logo placement on all event and programming correspondence
  • Race packet promo inserts (i.e. coupons, key chains, pens, trinkets etc.)
  • Term:  12-months

Gold Sponsors

  • Large sponsor logo placement on Sponsor web page with link to sponsor’s web site
  • Large sponsor logo placement on all event correspondence
  • Race packet promo inserts (i.e. coupons, key chains, pens, trinkets etc.)
  • Term:  12-months

Silver Sponsors

  • Medium sponsor logo placement on Sponsor web page with link to sponsor’s web site
  • Medium sponsor logo placement on all event correspondence
  • Race packet promo inserts (i.e. coupons, key chains, pens, trinkets etc.)
  • Term:  6-months

Bronze Sponsors

  • Sponsor’s name on Sponsor web page with link to sponsor’s web site
  • Sponsor’s name on all event correspondence
  • Race packet promo inserts (i.e. coupons, key chains, pens, trinkets etc.)
  • Term:  3-months

Event Sponsors

  • Sponsor’s name on all primary event correspondence
  • Term:  3-months

Please contact John Kelley, CFAR’s Sponsor Coordinator, to discuss financial support opportunities.   Email: JohnKelley@waynesbororunning.com

Click Here for Online Donation Forms

Please use PayPal for Credit Card and Online Donations

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